Good Shot Ammo Corp.
Business Plan
“Aim Higher”
O.L, Owner
Created on March 8, 2020
Executive Summary
Good Shot Ammo manufactures and distributes ammunition for law enforcement needs as well as recreational hunting and target-shooting weapons. These weapons include rifles, shotguns and pistols. In addition to ammunition supply from our factory, we will offer consultation and training services to those interested in this recreational field to better educate the public on proper gun use.
I have been passionate about ammunition and weapons my entire life. I have a great deal of experience in all facets of gun safety and I see Good Shot Ammo as an opportunity to blend my passion with doing good for the community.
As a large and vital employer in the region, we will strive to aim higher to give back to the community. Our most important customers are those men and women who protect us every day-This is our local law enforcement. Because carrying a weapon is necessary, we hope to be their one stop in supplies so that they are confident in obtaining a sustainable and renewable ammunition source. The ammo is bought in bulk by the station then provided to each officer. We care about the communities we serve and want to help local law enforcement be as effective as possible.
We also care about properly educating the public on how to hunt safely and target shoot. We only promote hunting for game that is overly populated and by reducing the population, we are helping the ecosystem. Also, the bullets sold will have the option of being renewable. Customers can return old shell casings for refurbishment where they will receive new bullets in the old casings for a discounted price. This will decrease the amount of spent brass which harms the environment when left for decay. In addition to preserving used shell casings, using steel shot bullets instead of lead reduces the damage to our environment.
Good Shot Ammo will be located in Walkerton, Indiana. There is a shortage of employment in this area, so bringing the business here will offer the community many more jobs. This has the potential to revitalise the whole region and is needed for Walkerton and its surrounding towns. So not only will Good Shot Ammo strive to help the environment, it will bring economic opportunity to those individuals wanting to work for the company. These are some of the ways Good Shot Ammo meets the UN’s Sustainable Development Goals. The SDG's this relates to is number eight and twelve. Eight talks about decent work and economic growth. The business will provide jobs to an area that needs them and will boost the regional economy. Number twelve talks about responsible consumption and production. The company takes pride in how we push for all steel ammo and reloadable bullets.
By following the SDGs and the ISO 9001 standard, we are making sure that this business is the most sustainable it can be. We provide healthy work spaces, good pay and opportunities for advancement. The diagram below explains more.
Company Overview
Mission Statement and Vision
The mission statement
To provide quality protection services to our clients by supplying them with ammunition in a sustainable and renewable way. We hope to become one of the largest ammunition supply companies in the Walkerton region.
The vision statement
At present, ammunition is an almost 20 billion dollar-a-year industry. The future outlook of the industry is positive. It is predicted to grow 3.9% over the next five years and will reach $21 billion by 2023, from $19.6 million in 2017.
At present, ammunition is an almost 20 billion dollar-a-year industry. The future outlook of the industry is positive. It is predicted to grow 3.9% over the next five years and will reach $21 billion by 2023, from $19.6 million in 2017.
Distribution
Good Shot Ammo will offer its products and services through trade shows, mail-order/catalog sales, retail stores and online orders through its website. Typical customer transactions (price, frequency, volume) are detailed in the Accounting & Investment section.
Legal Structure
Good Shot Ammo is an “S Corporation” and will be located in Walkerton, Indiana. An S Corporation is a type of legal structure for small businesses with a limited number of shareholders.
Marketing & Sales
Industry Research
Good Shot Ammo will join the ammunition industry, a 20 billion dollar enterprise worldwide. We hope to change the way ammunition is made so that one day, all ammunition will be sustainable and renewable.
Detailed Description of Customers
The target customers for Good Shot Ammo are primarily members of law enforcement and the military and secondarily recreational groups such as hunters and target shooters. We can sell to Private militaries per person or in bulk. Usually with law enforcement they always buy in bulk. We hope to work with most local law enforcement agencies to become their main ammunition supplier. In working with local law enforcement, we hope to streamline their ammunition process by effectively supplying the departments with ongoing consulting and supply support.
Some of the demographic characteristics of people buying our ammo are currently white males between the ages of 25 and 65 who are employed and live in rural areas. These demographics are expanding to include other racial sectors. Some of the psychographic qualities might be people of conservative values who appreciate the armed forces and police. The CXL Institute, an online market research firm, provided the standards for this data.
Additionally, we will work with retail customers to supply ammunition for their recreational needs. We hope to offer a monthly subscription for shipments of various ammunition needed based on weapons used. We will also start a shooting competition team to further market our name as well as compete in professional NRA competitions and even the US Olympics.
Company Advantages
Good Shot Ammo provides goods and services to local law enforcement, military, military specialists and recreational customers. A key competitor for Good Shot Ammo is a company called Federal Premium Ammunition. They serve primarily law enforcement and military customers. It would be good for our two companies to have a friendly competition. By doing this we show that are ammo is reliable to Federals and we can show a lot of people how don't know about the company. This is how free market enterprise works. A potential client for Good Shot Ammo could be the US Army. A requisition from the government would be extremely beneficial for our business. This will not be an easy client but we can work for it.
Research and Development
The company is planning to conduct research and development in sustainable and renewable bullet manufacturing, such as how to protect steel from rusting before use. Also, better packaging needs to be developed that is absolutely airtight so that nothing will oxidize.
Growth Strategy
To grow the company, Good Shot Ammo will do the following:
Network at gun and ammunition industry trade shows
- Network with the Fraternal Order of Police
Establish a company website that contains information about our services with Business-to-Business (B2B) and Business-to Consumer (B2C) portals
Create a professional marksmanship team and promote the bullets made in-house as they use these products during competitions.
Management & Organizational Structure
Principal Members
Owner/Operator. Oversees all operations of the company.
Human Resource Account Manager. Overseas all personnel and ISO 9001 compliance.
Research and Development Manager. Oversees new product development.
Marketing and Sales Manager.Oversees the sales force and website development. Production manager. Oversees all manufacturing operations and ISO 9001 compliance.
Accounting & Investment
Yearly Projected Costs - salary, expenses
3 Year Projections
Year one shows slightly lower sales than predicted so the profit is barely enough to cover R and D. Year two and three we profited as predicted and used the following assumptions about the cost.
Cost of Goods 35%
Labor 25%
Overhead 25%
Rtd. Profit (5% R&D) 15%
“ISO 9000 Family – Quality Management.” ISO, 27 Feb. 2020, www.iso.org/iso-9001-quality-management.html.
Wagner, Scott W. “Which Firearms and Ammo Do Police Use?” USCCA, 14 Aug. 2019, www.usconcealedcarry.com/blog/which-firearms-and-ammo-do-police-use/.
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